Electronic Commerce
Electronic Commerce
The Rubicon system includes a number of features to facilitate electronic commerce. Two of the most important areas reflect both the old and new ways of exchanging data between Rubicon clients and their customers and vendors.
The Internet  
Clearly the "hot topic" in all areas of computer and information technology is the revolutionary effects of the Internet. The Internet is having a profound affect on the way people communicate with one another, and the ways in which businesses communicate, both internally, and with their customers and vendors.

As a Unix based product, Rubicon's software solution has a substantial advantage in integrating Internet technology. Unix systems have always been the primary servers on the Internet, and remain so today. The Unix systems sold by Rubicon, including SCO's Enterprise server, come with all the software necessary for any level of Internet connectivity.

Rubicon personnel have years of experience with putting systems on the Internet. Rubicon can assist with e-mail, World Wide Web servers, both for public and internal "Intranet" use, interactive connectivity, public and restricted file archives, etc.

We will shortly be including, as part of the standard product, a web-based inventory inquiry. This will allow customers, on a password protected basis, to find products, determine availability and customer specific pricing, see detailed descriptions, diagrams, and spec sheets, and even place orders, all from their web browser. The programming also provides detailed reporting (typically through e-mail) to the associated sales people, so they know what their customers have been looking at, providing opportunities for follow-up, value-added assistance, and add-on sales.

We are only beginning to see how thoroughly the Internet will affect wholesale distribution, but we are convinced that the change will be dramatic. It is now not only possible, but fairly economical, to have an on-line, real-time connection with all of your major customers and vendors. We believe that this kind of interactivity will provide tremendous opportunities for those who can take advantage of it.

We are working to insure that Rubicon customers will be there.

EDI  
The "old" approach is typified by electronic data interchange, or EDI. Many large companies have electronic trading partnerships based on the ANSI X.12 EDI standards. Through EDI, trading partners can exchange a wide variety of transactions, from catalogs, and requests for quotes, through purchase orders and shipment notification, to invoicing and payment advices.
As a practical matter, most Rubicon clients, particularly those in wire and cable distribution, don't require anything that elaborate. Rubicon provides programming for handling the three most commonly required transaction sets: Purchase Orders (ANSI 850), Invoicing (ANSI 810), and Functional Acknowledgments (ANSI 997). These programs are part of the standard system (though it should be said that customization is often necessary to deal with specific requirements of particular trading partners). For most users, these are more than adequate, and can get EDI off the ground with little or no software expense.

For those whose requirements are more elaborate, Rubicon has extensive experience in interfacing with several of the full featured EDI packages, both PC based (such as STX), and server based (for example, St. Paul Software).

In summary, the standard system can address most users' needs, and for those with more complex requirements, Rubicon can assist in identifying the most effective solution.

Summary  
Rubicon Electronic Commerce features include:

  • base functionality in EDI
  • ability to integrate "best of breed" EDI packages
  • World Wide Web processing
    • real time connection with live data
    • password security
    • encrypted transactions (requires secure server)
    • allows viewing of availability
    • customer specific pricing, if established
    • tracking of customer inquiries
    • allows selected users to place orders through the Web
  • extensive experience in "making it work"
    • setting up EDI trading partnerships
    • working with value added networks
    • Internet connectivity
    • server configuration and software
    • Web page design and setup
    • integration with enterprise systems and data
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webmaster@rubgrp.com    Last modified 01/21/2005